Microsoft Takes Digital Ads to Grocery Aisles

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Microsoft is expanding its reach into emerging digital channels with a deal to show grocery store customers video ads tied to their past shopping history and location in the store.

Microsoft has begun a pilot program with MediaCart Holdings, a maker of shopping cart computers, and Wakefern ShopRite to show point-of-purchase ads in 220 grocery stores in New Jersey, New York, Connecticut, Pennsylvania and Delaware.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in