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In November, Microsoft began unveiling the first phases of a major rebrand, starting with an overhaul of its entire suite of Office icons, followed soon after by a redesign of its Outlook email app.
“It’s the beginning of a larger set of guidelines,” says Becky Brown, creative director at Microsoft.
Designers and engineers from various departments tried to balance the company’s “heritage” with an aesthetic that felt “new and innovative.” Designers wanted to start with Office for a unified look that could be carried across products and services.
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