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A year after priming consumers with ads featuring people proudly identifying themselves with “I’m a PC,” Microsoft today launches its new operating system Windows 7 with a multi-faceted global campaign via Crispin, Porter + Bogusky.
The good-natured push credits Windows’ 1 billion users for the OS’ creation.
The “My idea” campaign kicks off with a 30-second commercial that focuses on the “Collaboration,” as the introductory ad is called, between the company and its consumers. In similar style to the