Microsoft Presents Windows 7 'Creators'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A year after priming consumers with ads featuring people proudly identifying themselves with “I’m a PC,” Microsoft today launches its new operating system Windows 7 with a multi-faceted global campaign via Crispin, Porter + Bogusky.

The good-natured push credits Windows’ 1 billion users for the OS’ creation.

The “My idea” campaign kicks off with a 30-second commercial that focuses on the “Collaboration,” as the introductory ad is called, between the company and its consumers. In similar style to the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in