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Microsoft is moving to bring the worlds of TV and videogames closer together.
The long-awaited first offering for its Xbox Live Primetime initiative is an interactive version of the popular Endemol TV game-show format 1 vs. 100 that will air Friday and Saturday nights in North America throughout the summer and fall.
Manuel Bronstein, director of Primetime’s 100, said execs expect as many as 200,000 Xbox Live Gold members to play either the live versions of the game on Fridays and Saturdays or quick-play versions on other days of the week.
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