Microsoft Launches Marketing Program

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BOSTON–Microsoft today introduced the MSN Advantage Marketing Program, an overarching effort that targets large global companies and brand-building agencies.

Microsoft said it is initially investing $100 million in the program.

The effort from the Redmond, Wash.-based software giant is two-pronged, targeting both Fortune 500 companies investing more than $20 million a year in marketing MSN solutions as well as advertising agencies and other brand-building companies.

The

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