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Spending on national broadcast placement for new creative fell dramatically last week, down 41 percent from the previous week’s total of around $122 million, according to Kantar Media. During the week, 478 advertisers spent roughly $72 million on new ad placement, which also fell short of the $89 million advertisers spent on new campaigns two weeks ago.
Total spending on broadcast placement also fell, although not nearly as much. Advertisers spent a little over $828 million on national broadcast placement last week, down from the previous week’s total of $848 million.
While Apple topped Kantar Media’s list two weeks ago, competitor Microsoft took that position last week, devoting 82 percent of its $8 million total budget to placement of new ads promoting Windows10 PCs.
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