Microsoft Is Tops Among the Week's 5 Biggest Spenders on New TV Ads

Domino's and Universal Pictures also made Kantar Media's list

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Spending on national broadcast placement for new creative fell dramatically last week, down 41 percent from the previous week’s total of around $122 million, according to Kantar Media. During the week, 478 advertisers spent roughly $72 million on new ad placement, which also fell short of the $89 million advertisers spent on new campaigns two

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