Microsoft Hears McCann, A&L Pitch Global Business

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Client, Disappointed by Wieden, Is Considering Revamping Creative
SAN FRANCISCO–McCann-Erickson and Anderson & Lembke have teamed up to jointly pitch Microsoft’s entire global ad business, making their case during a presentation for the software giant’s Windows business late last month. The company spent more than $230 million on advertising in the U.S.

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