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NEW YORK Microsoft has named Joanne Bradford, the company’s top ad sales executive, to run its MSN Web portal.
In her new role as chief media officer at MSN, Bradford (who had been Microsoft’s chief media revenue officer) takes charge of the site’s marketing, business development and branded entertainment initiatives. She continues to report to Steve Berkowitz, svp of the online services group.
Chris Dobson, Bradford’s London-based lieutenant as vp of international ad sales, takes over her duties for global ad sales.
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