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NEW YORK Microsoft has extended the reach of its ad network through a deal with CNBC.
Under terms of the agreement, Microsoft becomes the exclusive reseller of advertising, both display and text, on CNBC.com. CNBC will continue to sell its video ad inventory, which it will package with TV spots, but Microsoft will handle the bulk of the site’s ad inventory, both remnant and premium placements.
The agreement is the latest in a series of deals Microsoft has struck to extend the reach of its ad network beyond its MSN Web portal.
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