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Rest of U.S. Account Goes to McCann/A&L
SAN FRANCISCO – Just weeks after winning the $50-100 million Windows ad business, McCann-Erickson/A&L has hit the Microsoft jackpot. Last week, the company shifted its corporate image account to the shop, ending a five-year relationship with Wieden & Kennedy.
McCann/A&L, which will complete its merger by Aug. 1, now handles all of Microsoft’s $230 million domestic ad duties, after an attempt to capture the client’s entire global business [Adweek, May 10].
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