Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Amid a group of Super Bowl LIII ads that have so far leaned heavily on jokes and empowerment messages, Microsoft is going straight for the heart with its Big Game spot.
The tech giant’s ad expands on a holiday campaign focused on gamers—specifically, its own efforts to help children with disabilities bond over the shared experience of gaming thanks to the Xbox Adaptive Controller.
An extended version of the 60-second ad demonstrates how a group of children, led by the exuberant, nine-year-old Owen, can overcome their physical limitations through technology.
This spot will run during the fourth quarter’s first commercial break on Sunday.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in