Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Microsoft is branching further from its core computer software business with the purchase of ScreenTonic, a company that helps advertisers run campaigns on mobile phones.
The purchase of the Paris-based company will add to Microsoft’s ad capabilities, which already include Web search, display ads and videogame placements.
Financial details of the transaction were not disclosed.
ScreenTonic’s platform shows both text and display ads to mobile users, reporting data to advertisers on viewings and actions taken on the placements.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in