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Added Heft Is Expected to Help With New Business, Recruiting
DETROIT–Simons Michelson Zieve and Stone, August, Medrich & Co. have reached an agreement to merge under the SMZ name.
Together, the Troy, Mich., agencies will claim billings of about $65 million, said Mort Zieve, who remains chairman of SMZ.
About half of the 40 employees at Stone, August, Medrich & Co. (known as Samco) will move to SMZ’s offices, which are being enlarged to accommodate the added staff and clients.
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