Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option
The brand hits shelves this week, supported by a national TV ad
Michelob Ultra Organic Seltzer comes in three initial flavors: spicy pineapple, cucumber lime and peach pear.
Michelob Ultra
If White Claw is the unofficial beverage of the college-age crowd, Michelob Ultra Organic Seltzer is vying to win over a more “mature” segment of seltzer drinkers.
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