Michelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon

They'll be coached by 2017 women's winner Shalane Flanagan

Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who’d run 26.2 miles (yes, that’s a full marathon), the brand has a unique opportunity: it’s continuing its partnership with the TCS NYC Marathon this year, giving 95 runners a coveted spot in the November 4 race.