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Michelob Ultra is going organic.
The Anheuser-Busch brand has unveiled a new premium brew, Michelob Ultra Pure Gold, which is made from organic grains. It is 85 calories and has 2.5 carbs, according to the company.
“Since the brand was founded in 2002, we’ve been committed to innovation,” said Azania Andrews, vice president, Michelob Ultra. “We were the first brand to align ourselves to the health and wellness space. As we look to the future we want to keep leading the way.”
Andrews continued: “Organic as a trend in food and beverage is something we’ve been watching and we felt like there was an opportunity for us there because currently there’s not a mainstream, big brewer producing a premium light beer that’s made with organic grains.”
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