Michael Jackson's Hair Used for Jewelry

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK The charred locks of hair from Michael Jackson’s disastrous Pepsi commercial shoot are being turned into diamonds. Chicago-based jeweler LifeGem, which specializes in creating high-quality diamonds from individual hair samples, has announced plans to release a limited collection made from the King of Pop’s hair.

“Our plan is to give people an opportunity to own a diamond made from Michael Jackson’s DNA,” said Dean VandenBiesen, founder of LifeGem, in a statement.

The hair was first obtained by executive producer Ralph Cohen during the now-infamous 1984 Pepsi shoot for Pepsi when Jackson’s hair caught on fire.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in