Michael Bublé Touts New Bubly Deal With SodaStream, Still Insists It’s Named After Him

Canadian crooner keeps the joke going from a 2019 Super Bowl ad

SodaStream

Michael Bublé, pop superstar and secret vandal, often carries a magic marker when he goes grocery shopping—the better to alter cans of Bubly, replacing the “y” on the end with an “e” so the product becomes his namesake.

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.