Michael Bolton Sings About Broccoli Cheddar Mac and Cheese in New Spot for Panera

It's a promotion for chain's latest menu item

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Sometimes, food is so good, it makes you want to sing.

That’s especially the case for iconic crooner Michael Bolton, who was moved to song by Panera Bread’s latest addition to its menu, Broccoli Cheddar Mac and Cheese, in a new digital short video for the fast-casual chain from creative agency Goodby Silverstein & Partners, as well as Panera’s new head chef and chief food innovation officer, Claes Petersson, who is also featured in the 90-second video.

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