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By now, it has become something of a Super Bowl tradition to see celebrities tout the benefits of Amazon’s voice assistant, Alexa, during a commercial break in the Big Game—and 2021 will be no exception.
But while Amazon’s Super Bowl buy typically features a medley of Hollywood talent, this year there’s just one star: actor, producer, director and People Magazine’s Sexiest Man Alive of 2020, Michael B. Jordan.
In a 60-second spot that will air during the fourth quarter called “Alexa’s Body,” Amazon employees admire the shape of the newly redesigned Echo Dot—which looks like an orb instead of a hockey puck now and was released late last year.
“I literally couldn’t imagine a more beautiful vessel for Alexa to be inside,” one executive muses as a bus pulls up outside featuring an ad for Tom
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