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With speculative ads promoting the “Zen” experience of a vacation at Doral Golf Resort & Spa, Beber Silverstein & Partners in Miami became the third advertising agency in 18 months to serve the estimated $1 million account.
A Doral official confirmed the appointment last week.
“We’re looking for some new direction and we’re very excited about Beber’s track record,” said Doral director of marketing Kathy Casper. The appointment wraps up a review that began in mid-summer [Adweek, July 28].
Beber Silverstein won the hometown account after a creative shootout with local incumbent Ryder & Schild.
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