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Miami’s Beber Silverstein & Partners revealed last week that it had acquired neighboring agency Ryder & Schild, creating one of Florida’s largest ad houses with more than $100 million in billings.
Terms of the deal were not disclosed by either firm, but industry observers pegged the price for the smaller shop at about $4 million, R&S’s 1997 estimated net income.
A condition of the purchase will allow R&S to keep its name and maintain its client base under the BS&P umbrella.
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