MHRC: Easy Does It at America's Car-Mart

DALLAS Mangan Holcomb Rainwater Culpepper’s new advertising campaign for America’s Car-Mart shows people in stressful situations to contrast the used auto dealer’s hassle-free sales experience, the agency said.

Launched last week by the Little Rock, Ark., shop, the work reflects Car-Mart’s dedication to keeping car purchases simple and uncomplicated. The effort also introduces the client’s new tagline, “America’s Car-Mart. Drive easy.”

“Laundry” opens with a man pulling a pink sock out of his washer. He then removes a pink shirt, followed by a pair of pink boxer shorts.