MGH Wraps, Plans Projects for 3 Clients

ATLANTA MGH Advertising has just completed a public awareness push for Pfizer, is planning a direct mail campaign for Merrill Lynch and will launch new advertising for Stewart Warner Performance, all clients the shop has added in the past few months, the agency said.

The independent Baltimore agency completed Pfizer’s public awareness campaign, which was designed to educate the elderly and their caregivers about the Medicare-approved drug discount card, on Oct. 29. The shop created a brochure that was distributed at churches, senior day care centers and assisted-living facilities throughout Miami. The brochure directed seniors to a clinic operated by the University of Miami for a class about the discount card and the opportunity to enroll for it. Pfizer hired the shop without a review and plans to expand the program to other cities.

MGH plans to launch a direct mail effort early next year for Merrill Lynch to promote the company’s travel reward program for its Consumer Banking Group credit card customers. The shop was given the assignment without a review.

MGH won the Stewart Warner Performance account in a review about three months ago and plans to launch its first television and print campaign early next year for the Lancaster, Pa., company and its line of automotive performance gauges.

Campaign spending totals were not disclosed.