MGH To Retune Precision

Making the Car Repair Garage ‘a Household Word’
ATLANTA–Developing a specialty in representing “multilocation” clients, MGH Advertising in Baltimore picked up Precision Franchises’ $800,000 co-op advertising account.
The Maryland sub-franchisor of Precision Tune Auto Care selected MGH over three other contenders: Azzam Jordan in Towson, Md., Davis Media Group in Baltimore and Goldberg.Marchesano.Partners in Washington, D.C. [Adweek, May 11]. That short list was narrowed from a field of 20 shops, said the client. Precision Franchises parted ways with Baltimore’s Freed & Associates in January.
Gary Marsiglia, vice president of Baltimore-based Precision Franchises, was impressed by MGH’s understanding of the co-op’s main marketing challenge: that consumers are unaware of the diverse services Precision Tune Auto Care offers.
Charged with making Precision Tune Auto Care “a household word” for car repairs in Maryland, per Marsiglia, MGH is battling consumer habits.