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ATLANTA MGH has acquired the media buying duties for the Atlanta co-operative of the Papa John’s Pizza chain without a review, the shop said.
The Atlanta group consists of 98 locations and is the company’s largest co-op of franchisees.
Independent Atlanta shop Fitzgerald + Co. was the incumbent. MGH, an independent agency in Baltimore, will begin buying media for the co-op in the third quarter of this year.
Beginning with the Philadelphia co-op in 1999, MGH now provides media buying for 30 Papa John’s co-ops with more than 600 restaurants.
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