MGD Spots Add 'Mystery, Sexuality, Confidence'

A bot–tle cap bouncing suggestively on a bed and a barely clad woman on the lam are central to two new TV spots for Miller Genuine Draft from J. Walter Thompson.

The 30-second ads, directed by Tarsem, feature techno music and no dialogue. In one, a couple is interrupted by a loud party next door, whose music is making their bedroom shake. The man grabs two MGDs and shows the girl how to bounce the bottle cap on the bed, suggesting the party is a “genuine opportunity” to take advantage of the vibrations.

In the other spot, a man watches TV in a motel as a woman showers.