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NEW YORK — The Mexico Tourism Board (MTB) is launching a $10 million multimedia ad campaign to break in the U.S. and Canada next week targeting travelers with the slogan: “Mexico — Closer than Ever.”
“We want to remind people that Mexico is part of North America and is accessible by car or a short flight from major U.S. gateways,” said Leticia Navarro, Mexico’s secretary of tourism.
Like other tourist destinations, Mexico is feeling the effects of Sept.
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