Mexican Tourism PR Biz to Burson

The Mexico Tourism Board last week tapped WPP’s Burson-Marsteller to handle public relations. The account is worth nearly $5 million over three years, sources said. Burson beat out Omnicom’s Fleishman-Hillard, the incumbent, and Ketchum PR; Grey Global’s GCI; and undisclosed others, sources said. The tourism board is also reviewing its $25 million global ad account; McCann-Erickson in Mexico City is defending.