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LOS ANGELES El Puerto de Liverpool, owner of high-end department stores in Mexico, has hired three agencies to handle the promotions, public relations and Web site chores for the rollout of its new mail-order service targeting Mexican Americans.
The service, branded Entrega Directa, lets Mexicans living in the U.S. buy items from the company’s department stores for delivery to family members in Mexico. The company will run radio, television and transit ads by Pasadena, Calif.-based independent agency La Gente de RLR in the metro Los Angeles area.
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