#MeToo Founder Tarana Burke Explains How the Simple Phrase Gave Voice to So Many

During Cannes panel with FCB and Levi's

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CANNES, France—The #MeToo movement has rallied women worldwide, including women in the advertising industry. In a panel moderated by chief creative officer Karin Onsager-Birch of FCB West, Tarana Burke, founder of Me Too and global brands CMO Jennifer Sey of Levi Strauss & Co. discussed the origins of the movement and simplicity of the phrase that has given voice to so many.

Well before the public incitement to propagate Me Too was a twinkle in Alyssa Milano’s eye and well before social media, Burke coined the phrase.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in