Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
MetLife this week will brief four finalist agencies in its review of consumer-directed creative duties on its advertising account, sources said.
Sources identified the finalists as MDC Partners’ Crispin Porter + Bogusky in Miami and Boulder, Colo., independent Venables Bell & Partners in San Francisco, Havas’ Euro RSCG of New York and the incumbent, WPP’s Young & Rubicam, also in New York.
The contenders emerged from a larger group of shops that met with client executives last month, said sources.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in