Method Picks Euro RSCG for Digital

BOSTON Method Products has tapped the San Francisco office of Euro RSCG for digital marketing chores.
The scope of the work for the Havas-owned agency includes developing a Web site and “holistic online consumer experience” for the client, a producer of eco-friendly, non-toxic homecare products.
The budget for Euro RSCG was not disclosed. Method had no appreciable ad spending last year in major measured media, per Nielsen. The brand spent $2 million overall on ads in 2007, down from almost $6 million in ’06, per Nielsen.
Stephanie Brendel, vp, marketing at Method, said the fact that the client had previously worked with some of the Euro RSCG staff helped spur the new relationship. The work was awarded after a review.
Droga5, hired by Method last October, remains Method’s lead general ad shop. AKQA has previously handled digital development for Method.
This marks the second digital assignment for Euro RSCG of late, following the March selection of its Chicago office to handle Sprint’s e-mail, microsite and landing-page effort.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.