Method Co-Founder Offers Spin on Viral Video, Laundry

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Method recently achieved a feat that many marketers will envy—it launched a hot viral video. The ad, via Droga5, showed a woman being first charmed and then harassed by “Shiny Suds,” animated critters that riffed on Dow’s (now S.C. Johnson’s) Scrubbing Bubbles ads and aimed to show how other cleaners leave a residue.

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