The Meth Project "Ben"

One of four terrifying new TV spots for the now five-year-old Montana Meth Project from Venables Bell & Partners, San Francisco, “Ben” features staggeringly visceral-and depressing visuals from director and cinematographer Wally Pfister (The Dark Knight, Memento). The cuts are complimented by a shocking monologue, calmly recited like a children’s poem. The result is a one-two punch to the gut. “This is where he went into convulsions,” explains Ben’s female teenaged friend. “This is the emergency room where he nearly died/This is where he smoked it again right after he got out,” she says.