Metaverse Marketing Podcast: Who Am I in the Metaverse?

The role of culture and identity in the future of the internet

When most of your time spent with others is on digital platforms, is your digital identity a better representation of who you are than your physical identity? As we look towards the future, our avatars will play an increasingly important role in how we enter the metaverse and how we represent ourselves there. “The purpose of the avatar inside the metaverse is to truly look inside ourselves,” Kelly Vero says. The avatar can become an exploration of the self, but it can also give us the opportunity to be multiple selves, explore multiple identities or different facets of identity at once.