Metaverse Marketing Podcast: Entertainment at the Core

As technology becomes more immersive, so too is our entertainment 

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

What if it was possible to walk the halls of Hogwarts, explore the deserts of Tatooine or be immersed into J. R. R. Tolkien’s Middle Earth? Would you want to explore one of these imaginary worlds? “People like the idea of an escapist experience, whether that be on TV, in a video game or on some kind of shared virtual space,” says Anshel Sag, Principal Analyst at Moor Insights & Strategy.



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