Metaverse Marketing Podcast: Collaboration and Co-Creation are Kings

How to harness the power of community in the metaverse

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The moment you take your first (virtual) step into the metaverse, you’ll immediately notice the passionate community of builders that are architecting the future of the internet right before your eyes. And they’re not going at it alone—instead, they’re leveraging the power of collaboration (most often with people who they’ve never met IRL) to move at a speed that would be impossible for any single creator.

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