Mervyn's Enlists Frosty for Ads Holiday TV Spots From Ron Foth Also Feature David Cassidy

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Mervyn’s department stores secured an exclusive deal with Warner Bros. to use its Frosty the Snowman character as part of a $25 million holiday campaign. The effort will also include TV spots starring David Cassidy.

The pact marks the first time the snowman has been linked with a major retailer for the holidays.

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