Merkley's Reel Was Benz Clincher

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Omnicom’s DAS Made Choice Easy; Winner to Begin Staffing Up
NEW YORK–Merkley Newman Harty was a relatively easy choice for Mercedes, considering the client’s long-standing relationship with Omnicom Group’s Diversified Agency Services units, but that choice was sealed by the quality of Merkley’s reel.
The search to replace Interpublic Group of Cos.’ Lowe & Partners/ SMS began three weeks ago, with meetings between Mercedes and the chiefs of the two holding companies that work for Mercedes’ parent DaimlerChrysler: Omnicom’s John Wren and True North Communications’ Bruce Mason.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in