Merkley Snares Arby's $15 Mil. Creative Assignment

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NEW YORK Omnicom Group’s Merkley + Partners has won Arby’s estimated $15 million creative account following a review, according to sources.

The agency here bested three other finalists: Interpublic Group’s Mullen in Wenham, Mass.; MDC Partners’ Kirshenbaum Bond + Partners in New York; and independent Venables, Bell & Partners in San Francisco, sources said.

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