Merkley Expands Pinnacle Biz

NEW YORK Merkley + Partners, a Pinnacle Foods roster shop that handles creative duties on three brands, has added media planning duties for all Pinnacle lines, the Omnicom Group agency said.

The brands include Aunt Jemima, Duncan Hines, Hungry Man, Mrs. Butterworth’s, Van de Kamp, Vlasic and Mrs. Paul’s.

Billings on the assignment were not disclosed.

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