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Just four months after Eisnor Interactive closed its doors, the shop’s former president, Sam Ewen, is making a second attempt at guerrilla marketing. This time, with his new shop Interference, he will focus on traditional cli ents with support from Merkley New man Harty & Partners.
Ewen’s co-found er is Michael Glickman, previously president of Performance Event Marketing, a staffing and casting company that specialized in promotions. That shop is being absorbed into the new entity, which launches this week.
Interference will use uncon ventional methods, such as street theater, living billboards, and com munity events, to deliver brand messages.
“As people become more and more apathetic towards general forms of advertising—whether they be print ads, billboards, TV—I felt that there was still a place to deliver a distinct message to someone,” said Ewen.
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