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Although no one from Mering Associates has been to Fiji, that didn’t prevent the Sacramento, Calif., shop from securing ad duties for the tropical island’s visitors’ bureau. In fact, the client’s local representative said Mering’s lack of exposure to the South Pacific resort was seen as a positive.
“They had no preconceived notions about us,” said Josaia Rayawa, the bureau’s Los Angeles-based regional director for North America. “They educated themselves about our customs and what makes us different.
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