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LOS ANGELES The California Department of Food and Agriculture has launched a review for its “California grown” campaign.
Billings for the 11-month contract are estimated at $5-10 million. The assignment includes creative and media.
Mering and Associates in Sacramento, Calif., currently handles the account and is participating in the review, said agency CEO Dave Mering. The shop won the business in April 2002 following a review. The other finalists were Runyon, Saltzman & Einhorn, also in Sacramento, and Amazon Advertising in San Francisco.
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