Meredith Pitches to Advertisers

NEW YORK More, the Meredith magazine dedicated to women over 40, last week launched and is trying to woo advertisers to the interactive destination.

The free companion Web site offers readers health, quiz and slide show features as well as beauty, relationship and travel content. Meredith began production of the site in April, and launched it last Friday, said Dave Kurns, editor in chief of Meredith interactive.

“We’re definitely shopping this around,” said Kurns. “Not only to new advertisers,” but also to current advertisers like Revlon and Taster’s Choice. Pharmaceutical advertisers, like Xenecal and Caltrate, are also high on More‘s list because the magazine can deliver an older audience, Kurns said.

Advertisers currently on the site are the sponsors of More‘s annual 40+ Model Search, including MasterCard, Garnier Nutrisse and America Online. AOL is also touting the model search on its welcome page and is using the search to build online content, Kurns said.

More‘s print edition currently circulates 850,000 copies per month and reaches a readership of 3.4 million, according to a Meredith representative.