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NEW YORK More, the Meredith magazine dedicated to women over 40, last week launched More.com and is trying to woo advertisers to the interactive destination.
The free companion Web site offers readers health, quiz and slide show features as well as beauty, relationship and travel content. Meredith began production of the site in April, and launched it last Friday, said Dave Kurns, editor in chief of Meredith interactive.
“We’re definitely shopping this around,” said Kurns. “Not only to new advertisers,” but also to current advertisers like Revlon and Taster’s Choice.
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