Meredith and Kroger Lean Into First-Party Data for CPG Advertisers

Companies partner as marketers looks for alternatives to the third-party cookie

The first-party data play is aimed at CPG advertisers. Pexels, Meredith, Kroger

Meredith, which owns lifestyle publications like People and InStyle, is launching a new audience-targeting service with Kroger Precision Marketing, the analytics arm of America’s biggest grocer.

@EthanYWu ethan.wu@adweek.com Ethan Wu reports on ad tech and programmatic advertising. He is a senior at Cornell University studying economics.
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