Meredith and Kroger Lean Into First-Party Data for CPG Advertisers
Companies partner as marketers looks for alternatives to the third-party cookie

The first-party data play is aimed at CPG advertisers.
Pexels, Meredith, Kroger

Meredith, which owns lifestyle publications like People and InStyle, is launching a new audience-targeting service with Kroger Precision Marketing, the analytics arm of America’s biggest grocer.