Ad Tech

Meredith and Kroger Lean Into First-Party Data for CPG Advertisers

Companies partner as marketers looks for alternatives to the third-party cookie

The first-party data play is aimed at CPG advertisers.Pexels, Meredith, Kroger
By Ethan Wu

August 3, 2020

Meredith, which owns lifestyle publications like People and InStyle, is launching a new audience-targeting service with Kroger Precision Marketing, the analytics arm of America’s biggest grocer.

Ethan Wu

Ethan Wu reports on ad tech and programmatic advertising for Adweek.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

Cracking the Code to Reach Professional Audiences

By Mediaocean

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}