Merck Launches Media Review

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Pharmaceutical giant Merck & Co. has called a consolidation media review after completing its merger with Schering-Plough, according to sources.

Combined estimated U.S. ad spending on the account is close to $600 million. Merck spent close to $520 million from January through November 2009 on measured media, while Schering-Plough spent $55 million during the same period, according to Nielsen. Those figures do not include digital spending by the firms.

Incumbents on the Merck business include Interpublic’s Draftfcb and Initiative, which are participating in the review, per sources.

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