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A new campaign for Mercedes-Benz USA uses one tag line, “Unlike any other,” for all of the automaker’s vehicles.
The client spent about $120 million from January to November 2001 on ads in the U.S., according to CMR. Eleven spots by Merk ley Newman Harty & Part ners in New York begin breaking today; each highlights a vehicle attribute, such as se curity or value, followed by the tagline.
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